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Beyond the Runway: Reality Darling Daniel V.

Photo courtesy of Michael TurekTHOUGH "PROJECT RUNWAY" SEASON 2 runner-up Daniel Vosovic lost out on the big prize, he's managed to parlay his 15 minutes into a serious fashion career. The shaggy-haired 27-year-old, who's dabbled in chic hotel uniforms and red carpet dresses, just released his first fashion guide, "Fashion Inside Out: Daniel V's Guide to How Style Happens From Inspiration to Runway and Beyond" ($30, Watson-Guptill). The book offers a behind-the-scenes look at the designer process — from creating a collection to polishing a portfolio — along with insidery interviews with industry giants like Diane von Furstenberg and Todd Oldham. Vosovic's next move? A talk on Dec. 1 at 7 p.m. at the Corcoran Gallery of Art (Corcoran.org).

» EXPRESS: Your book is part Q&A, part journal and part textbook. Why?
» VOSOVIC: I wanted to present something that was more than just a style guide. I think people already understand that black is slimming.

» EXPRESS: And it's more about the fashion process than how to wear the end result. Is it aimed at young designers, or can anyone identify with it?
» VOSOVIC: My two main goals in writing this were to make it informative for those who are interested in design and to make it interesting for those who are outsiders. [I think some will respond], "Wow, I had no idea that's how you got from point A to point B."

» EXPRESS: What are you hoping to show by opening up the creative process?
» VOSOVIC: A big focus of the book is that, regardless of a designer's level, the one thing we all have in common is a process. Whether you're in your 20th year or producing dresses to sell at the local fair, you still have to have an idea, execute it and get it out there.

Photo courtesy of Watson-Guptill» EXPRESS: How does the task of author compare to the role of designer?
» VOSOVIC: Oh, my gosh! I never want to do the two simultaneously ever again! I wrote the book at the same time I designed the collection for the book. So, I was not only exposing myself to the rigors of design but — as a first-time author— it was a new path for me. I really felt spread thin.

» EXPRESS: Tim Gunn wrote the forward to your book. What is your relationship with him like today?
» VOSOVIC: It's fantastic. He has always been so supportive and has never shied away from giving me guidance, professionally and personally. He has grown from a mentor to a very good friend, and that's nice to have in this industry and in New York.

» EXPRESS: You say your recent inspiration is the eco movement. How does that affect your work?
» VOSOVIC: To be a successful designer, you have to be aware of what is going on around you in design but also the world. Our climate and environment is a big concern of mine. It's in the hands of new designers to start off on a good note and continue to push this forward.

» EXPRESS: Any advice on how a young designer in D.C. can find inspiration?
» VOSOVIC: I started in west Michigan, which isn't exactly a style epicenter. It's important to form a community with like-minded individuals. I'm sure there are amazing people [in D.C.] who can do great fabric, jewelry design, illustration and paintings. Get those people talking and the ideas will just explode from there.

» EXPRESS: Who would you like to watch compete on "Project Runway"?
» VOSOVIC: I would love to see Marc Jacobs, Miuccia Prada and Michael Kors in that bubble. Can you imagine how funny and catty that would be?

» EXPRESS: You have dressed a wide range of people, from hotel employees to the supermodel Iman. Who are you designing for now?
» VOSOVIC: I've done a few Hollywood dresses, but I'm now very focused on just getting my collection out for everyone. By fall 2009, I would really like [my line] to be in stores. That is my biggest focus — just dressing everyday people.

Written by Ashley Joy Parker/Express
Photo courtesy of Michael Turek

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